This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn’t the fault of the campaign because I doubt anything could have saved Ansett by that time. What the commercial attempted to do was show the level of support Ansett had from very likable and iconic Australians – aligning itself a little less with nationalism (which Qantas owned) and more with success/achievement.
The Life. Be in it campaign started back in the 70's with the family and a series of ads which focussed on activities people (particularly families)...
Another piece of interesting psych research with an application to retail design. Recently Arul Mishra and Himanshu Mishra from the University of...
Most retailers, particularly in airports, want to slow down customer flow past their store so people will see what they have on offer. In some...
I'll admit I'm a sucker for well designed packaging and for a product range which is a bit out of the ordinary. I'm also a certified caffiene addict...