This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn’t the fault of the campaign because I doubt anything could have saved Ansett by that time. What the commercial attempted to do was show the level of support Ansett had from very likable and iconic Australians – aligning itself a little less with nationalism (which Qantas owned) and more with success/achievement.
The original Antz Pantz campaign was created by Mara Marich & Sarah Barclay from The Campaign Palace. Iain Mackenzie was the director. In 2003...
The Feminine Hygiene product category was probably one of the hardest to work on in the 80's particularly as most of the product managers were men. ...
This was another campaign & jingle in the 80's which just got into your head and wouldn't leave. The campaign itself went on for around a...
Another classic from the early 80's, though the campaign itself started in the late 70's written (if I recall correctly) by Peter Carey. I remember...