Whilst Qantas now is considered the business airline, it really wasn’t always that way in Australia.  Ansett was more orientated toward the business market, perhaps because it was one territory they could get inroads into against the national carrier.

In the 90s they launched a series of intiatives aimed at increasing their share of this market – launching Golden Wing (Frequent Flyer lounges), valet parking, priority baggage & express checkin. Unfortunately they also started to use Enya’s music as their theme both in their advertising and inflight – something which drove me certifiably nuts given how often I was flying in those days.

Sponsored airport gates

Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei...

Hard Yakka

Hard Yakka

The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class.  The jingle, which if I...

Turquoise 2010 colour of the year

Turquoise 2010 colour of the year

Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those...

Holeproof Underdaks

Holeproof Underdaks

The Holeproof series was another long-lived campaign concept built around a simple idea - "one day you're gonna get caught with your pants down" - a...