Whilst Qantas now is considered the business airline, it really wasn’t always that way in Australia.  Ansett was more orientated toward the business market, perhaps because it was one territory they could get inroads into against the national carrier.

In the 90s they launched a series of intiatives aimed at increasing their share of this market – launching Golden Wing (Frequent Flyer lounges), valet parking, priority baggage & express checkin. Unfortunately they also started to use Enya’s music as their theme both in their advertising and inflight – something which drove me certifiably nuts given how often I was flying in those days.

P&O

P&O

Take me away please P&O was created by John Bevins but in the 80's the account was handled by O&M. I remember another classic media planning...

American Express – Mr Wong

American Express – Mr Wong

This campaign was fraught with so much controversy. In the early 80's everyone wanted to ditch it and create a new ad - after all it had been...

Qantas

Qantas

Before "I still call Australia Home" and the Australian Children's Choir commercials Qantas were "the spirit of Australia, the flying kangaroo"....