Whilst Qantas now is considered the business airline, it really wasn’t always that way in Australia.  Ansett was more orientated toward the business market, perhaps because it was one territory they could get inroads into against the national carrier.

In the 90s they launched a series of intiatives aimed at increasing their share of this market – launching Golden Wing (Frequent Flyer lounges), valet parking, priority baggage & express checkin. Unfortunately they also started to use Enya’s music as their theme both in their advertising and inflight – something which drove me certifiably nuts given how often I was flying in those days.

Carlton Draught

Carlton Draught

This campaign from 2004 created a bit of a fuss, particularly the canoe ad.  The Advertising Standards Bureau issued a complaint based on " “Because...

Antz Pantz

Antz Pantz

The original Antz Pantz campaign was created by Mara Marich & Sarah Barclay from The Campaign Palace. Iain Mackenzie was the director. In 2003...

Carefree Tampons

Carefree Tampons

The Feminine Hygiene product category was probably one of the hardest to work on in the 80's particularly as most of the product managers were men. ...

Army Reserve

Army Reserve

This was another campaign & jingle in the 80's which just got into your head and wouldn't leave. The campaign itself went on for around a...