Whilst Qantas now is considered the business airline, it really wasn’t always that way in Australia.  Ansett was more orientated toward the business market, perhaps because it was one territory they could get inroads into against the national carrier.

In the 90s they launched a series of intiatives aimed at increasing their share of this market – launching Golden Wing (Frequent Flyer lounges), valet parking, priority baggage & express checkin. Unfortunately they also started to use Enya’s music as their theme both in their advertising and inflight – something which drove me certifiably nuts given how often I was flying in those days.

Codral Cold Tablets

Codral Cold Tablets

The "Soldier on" campaign for Codral Cold tablets is listed on YouTube as being 1989 and it was probably still running then, but it was actually...

Meadow Lea

Meadow Lea

Margarine was still relatively new in the 70's & early 80s and most of the ads focussed on its health benefits. The category was generally seen...

Sussan

Sussan

The now famous "this goes with that, at Sussan" campaign first started in 1979 and continued for probably 20 years as their slogan.

C’mon Aussie C’mon

C’mon Aussie C’mon

The C'mon Aussie C'mon campaign dates back to 1978 and was written by Mojo for the Channel 9 network. This particular version is from the 80s when...