A beautiful campaign from the 90’s which was just haunting in its music. The audio is of a classic Maori love song called “Pokarekare Ana” sung by New Zealand’s very own Dame Kiri Te Kanawa in her absolutely unique voice

Another version sung by a little girl instead of Dame Kiri – also with amazingly emotive images.

JetBlue marketing with YouTubers

JetBlue showed again its brand integrity, spending money on what matters to customers & saving it on what doesn't. This week it decided to...