I’ve always been a big believer in grazing food at airports – small servings which people can eat & run or eat as they walk around. Not only does it reduce the amount F&B cuts into the shopping dwell time but it basically encourages people to spend more because you don’t notice a number of smaller purchases.
At JFK they sell cakes, confectionary & apples on sticks. Not only do they look positively irrestistable, they’re easy to grab and take to the gate – or take while browsing the shops.
Interactivity & engagement are becoming increasingly critical to retail success, particularly in airports. When you have food involved, such as...
Lets face it, most airport food is boring. Unless you're in the US or Europe on a short haul flight (so they don't serve much in the way of food)...
Dubai Airport have opened a new, ultra-upmarket wine store at Terminal 3 in the Emirates First Class Lounge and on the shopping concourse. Le Clos...
Much has been written & researched about the psychology of colour and its application to retail environments. The general rule of thumb being to...