Holeproof Underdaks
The Holeproof series was another long-lived campaign concept built around a simple idea – “one day you’re gonna get caught with your pants down” – a slightly more contemporary version of what every...
Read MoreAuthor: Kim Hatton
Sooshi Ice Cream
New Zealanders are an innovative bunch and the new product from New Zealand Natural Ice Creams just adds more weight to that arguement. They’ve launched Sooshi, which looks like a regular rice sushi but is made of real...
Read MoreChocolate Research Facility
Located at Millenia Walk, Singapore, Chocolate Research Facility claim to be the world’s first with their boutique/cafe offering 100 different flavours of chocolate bars. I’m not sure if they’re correct in...
Read MoreAmerican Express – Mr Wong
This campaign was fraught with so much controversy. In the early 80’s everyone wanted to ditch it and create a new ad – after all it had been running for close to 10 years by then. The agency thought it was tired,...
Read MoreFlyvertising – the new alternative media?
I love creative use of alternative media and this example from Germany takes the cake this month. A German book publisher Eichborn attached small ultra-light advertising banners to 200 flies using wax. The banners fell off after...
Read MoreIncreasing sizes people order
In fast food restaurants & food courts you typically see a whole range of different drink sizes but often those retailers question offering the extreme size drinks because sales of them are relatively low. However, research...
Read MoreNew Wii Baby
In the ever-increasing range of weird Wii peripherals comes “Baby and Me” by 505 Games. Its a baby doll that you can stick your Wii remote into, which allows the doll to react by giggling, gurgling or crying through...
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