The “outsider” on teams
According to a study published in the Personality & Social Psychology Bulleti, better decisions come from teams that include a “socially distinct newcomer” – which is psychology-speak for someone who is...
Read MoreAuthor: Kim Hatton
The Soho Tokyo Bay
“The SOHO” in Tokyo Bay is set to open January 2010, deseigned by Wonder-wall’s Masamichi Kitayama. Typically known more for retail design, his attention to detail has been turned to an office complex which is...
Read MoreEbay NYC Holiday store open
Ebay’s first “clicks & mortar” store has opened at 3 West 57th Street on 5th Avenue. Its a temporary pop-up retail store only open till 29th November. The store is broken into six...
Read MoreHoleproof Underdaks
The Holeproof series was another long-lived campaign concept built around a simple idea – “one day you’re gonna get caught with your pants down” – a slightly more contemporary version of what every...
Read MoreSooshi Ice Cream
New Zealanders are an innovative bunch and the new product from New Zealand Natural Ice Creams just adds more weight to that arguement. They’ve launched Sooshi, which looks like a regular rice sushi but is made of real...
Read MoreChocolate Research Facility
Located at Millenia Walk, Singapore, Chocolate Research Facility claim to be the world’s first with their boutique/cafe offering 100 different flavours of chocolate bars. I’m not sure if they’re correct in...
Read MoreAmerican Express – Mr Wong
This campaign was fraught with so much controversy. In the early 80’s everyone wanted to ditch it and create a new ad – after all it had been running for close to 10 years by then. The agency thought it was tired,...
Read MoreFlyvertising – the new alternative media?
I love creative use of alternative media and this example from Germany takes the cake this month. A German book publisher Eichborn attached small ultra-light advertising banners to 200 flies using wax. The banners fell off after...
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