This campaign was fraught with so much controversy. In the early 80’s everyone wanted to ditch it and create a new ad – after all it had been running for close to 10 years by then.  The agency thought it was tired, the client thought it was tired – problem was the consumers didn’t.  The ad continued to survive for a few more years but a new campaign was developed for the Amex cards which I guess gave everyone something to play with.