I know stores like Wal-mart prides itself on being a one stop shop for all your needs. I also know that “cradle to grave” customer retention strategies gained popularity in the 90’s and are now pretty much...
Read MoreSotheby’s are planning an auction on Nov 17 in Geneva which will feature a collection of some 400 lots of rare natural-coloured diamonds and historic jewels estimated to fetch in excess of 29.5 million. One of the most...
Read MoreAnother similar concept to Planeshop (although not in airports) has opened in Holland and have plans to spread. BrandNew Stores are basically creating a chain store concept around pop-up retail, taking permanent stores in...
Read MoreConsumer tastes vary wildly around the world, and even within countries there can be marked differences in favoured flavours and textures. A new study conducted for Costa Coffee by food psychologist Greg Tucker and the...
Read MoreI’ve always been both fascinated and fond of the whole swatch story. They entered the market around 83-84 and caught on quickly because they were fun, fashionable and affordable. The meaning of the name...
Read MoreI might like alternative media and applaud creative marketing concepts but I think this one goes a little too far perhaps. Right Guard developed a campaign using “Pitvertisers” who wore shirts with small video...
Read MoreMost airports have chocolate shops these days, its one of the fastest growing travel retail categories. Aside from Brussels and to some degree Zurich though, I haven’t found many airport chocolate shops which really...
Read MoreIts good to see a brand take a marketing campaign so thoroughly into its store presentation. Diesel recently launch its “Extreme Weather” campaign and quite literally subjected its Carnaby St Store to the concept,...
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