Armpit advertising
I might like alternative media and applaud creative marketing concepts but I think this one goes a little too far perhaps. Right Guard developed a campaign using “Pitvertisers” who wore shirts with small video...
Read MoreAuthor: Kim Hatton
Vosges Haut-Chocolat at Chicago O’Hare
Most airports have chocolate shops these days, its one of the fastest growing travel retail categories. Aside from Brussels and to some degree Zurich though, I haven’t found many airport chocolate shops which really...
Read MoreDiesel store campaign
Its good to see a brand take a marketing campaign so thoroughly into its store presentation. Diesel recently launch its “Extreme Weather” campaign and quite literally subjected its Carnaby St Store to the concept,...
Read MoreRed Rooster
Another one out of Perth and from the era of Mojo. Red Rooster was original created by the Kailis family in 1972. A few years later Frank & Joe Romano founded Chicken Treat in Perth and Nick & Phil Iana founded Big...
Read MoreBritish Caledonian Airways
British Caledonian Airlines were around in the 70’s & 80’s. Originally the Scottish charter airline Caledonian airlines, at the time Britain’s second largest, wholly privately owned airline, took over...
Read MoreFarmers using vending machines to sell produce
Its a problem in regional areas and also in small airports, convenience stores aren’t cheap to run and in many locations convenience can’t be achieved cost effectively because of small volumes. In these markets small...
Read MoreUniqlo’s +J range a roaring success
There really can be no doubt now that Uniqlo’s +J range by Jull Sander is working and working remarkably well. The range gives a glimpse at what happens when a high-end designer with a penchant for tailoring & quality...
Read MoreTiffanny & Co’s new store design
Tiffany & Co have released design details for their new Las Vegas store at CityCentre. Its a two-level store slated for opening in December, occupying around 1000m2. What is creating the biggest buzz is the 85ft high glass...
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