Blending social media with viral marketing, JetBlue’s new campaign is another in a long line of triumphs. Why? The subject matter is topical and the timing is brilliant. That not only increases how often its spread but...
Read MoreJetBlue are arguably the best airline at using Twitter. Not only do they respond to & interact with followers but they’re also integrating twitter in another way. Yesterday, Digg founder Kevin Rose reported on his...
Read MoreBelgium may be better known for its beer and chocolates but actually one of its most successful export products is the comic book. Some of the most popular comic books come from Belgium – Smurfs, Tintin, Asterix and Obelix. To...
Read MoreDue to Chinese fear of an uprising for the 50th anniversary of the exile of the Dalai Lama, tourist operators have been told to cancel all upcoming trips for the foreseeable future and to expect that it will be some time before...
Read MoreAnother novel approach by JetBlue – a “Sample Sale”. Basically the concept is twofold Its based around the idea of clothing samples which are usually one size only (made for models) and you need to be lucky to...
Read MoreWhilst slankets have been around since 1998, they’re now becoming all the rage – no I’m not kidding here. In blogs around the world recently, they’re being touted as everything from the ultimate hotel...
Read MoreCairns announced last week that it will be the first airport terminal in Australia to fully operate with bar coded boarding passes (BCBP). These boarding passes replace the magnetic strip types – the move paving the way...
Read MoreJetstar made the news again last week for refusing to allow a wheelchair-bound man to board a flight in Bangkok – after he’d already checked in and lodged his baggage. To make it even worse, he’d already flown...
Read MoreThe Swiss Watch Industry has reported that the export value of wristwatches has grown by 7.2% in the last 12 months to CHF 15.9 billion – and all time record. However, closer examininatio of their figures shows that volume...
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