An interesting way to generate web traffic

lastminuteRecently Last Minute Travel ran their “World for $1” campaign which allowed people to book accommodation for only $1 a night for 15 minutes per day. The “catch” was they didn’t tell people which 15 minutes each day so people had to keep checking back and racing the clock to make their booking.

What it did create was a lot of buzz and site visitation. It might not have generated heaps of sales (rumours have it they had 955 registrations in the first 6 days) but if your aim is to get people to visit your site and start to remember it, its not a bad idea.

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People at the same meeting paying attention to different details of a shared event

The Unreliable Witness

We tend to think memory is where our account of an event becomes unreliable. But the process begins earlier. Attention is selective, perception is incomplete, and two people can experience the same event while noticing very different things.

The data is good. The model is sound. And the decision still doesn't hold the way it should. The problem isn't the analysis. It's what the analysis assumes about the stability of the world it's describing.

Deciding Under Constraint

The data is good. The model is sound. And the decision still doesn’t hold the way it should. The problem isn’t the analysis. It’s what the analysis assumes about the stability of the world it’s describing.