Author: Kim Hatton

Landside Tax Free at Changi

Changi are moving from soft launch to full blown promotion with their “You Shop, We Absorb GST” promotion landside in T3. Basically the promotion makes Changi Landside GST free. Not as good as duty free perhaps but...

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Versace relaunches Versus for lower end consumers

Versace CEO Giancarlo Di Risio was emphatic when he stated that Versace would not drop its prices due to the economic climate. However, the fashion house seems to have come up with another way of dealing with the less well...

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Measuring Word of Mouth

Word of Mouth campaigns are becoming increasingly common for many reasons. Consumers are becoming more distrustful of advertisers, marketing budgets are tightening, and the internet (and hence the capacity to run more structured...

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Dubai going bust?

Everyone knows Dubai has been having real problems with falling real estate prices, but now it appears to have reached crisis point. Much of Dubai’s exponential growth has been funded by international borrowing and a large...

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Godiva concept store in Tokyo

Godiva’s flagship concept store in Harajuku Tokyo is another wonder of design from Wonderwall and the team who work on Uniqlo. Godiva’s idea was “treat thyself”  which was communicated for the Japanese...

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Airports as brand experience opportunities

Airports are fascinating places which can be a part of some of the better experiences in our lives and some of the worst. You get people who are going on that eagerly awaited and much needed holiday, people going off on their...

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JetBlue’s JFK T5 for Kids

Most airports aren’t that kid friendly, with the possible exception of Changi. Certainly in the US they’re not know for providing children with much. JetBlue’s T5 is certainly not orientated toward kids but it...

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