Changi are moving from soft launch to full blown promotion with their “You Shop, We Absorb GST” promotion landside in T3. Basically the promotion makes Changi Landside GST free. Not as good as duty free perhaps but...
Read MoreRecently Last Minute Travel ran their “World for $1” campaign which allowed people to book accommodation for only $1 a night for 15 minutes per day. The “catch” was they didn’t tell people which 15...
Read MoreVersace CEO Giancarlo Di Risio was emphatic when he stated that Versace would not drop its prices due to the economic climate. However, the fashion house seems to have come up with another way of dealing with the less well...
Read MoreWord of Mouth campaigns are becoming increasingly common for many reasons. Consumers are becoming more distrustful of advertisers, marketing budgets are tightening, and the internet (and hence the capacity to run more structured...
Read MoreLonely Plant have cut staff numbers by around 10% in the face of declining sales. That in and of itself is sad but not really that newsworthy. What we did find interesting was the statement by Stephen Palmer, Lonely Planet CEO,...
Read MoreEveryone knows Dubai has been having real problems with falling real estate prices, but now it appears to have reached crisis point. Much of Dubai’s exponential growth has been funded by international borrowing and a large...
Read MoreGodiva’s flagship concept store in Harajuku Tokyo is another wonder of design from Wonderwall and the team who work on Uniqlo. Godiva’s idea was “treat thyself” which was communicated for the Japanese...
Read MoreAirports are fascinating places which can be a part of some of the better experiences in our lives and some of the worst. You get people who are going on that eagerly awaited and much needed holiday, people going off on their...
Read MoreMost airports aren’t that kid friendly, with the possible exception of Changi. Certainly in the US they’re not know for providing children with much. JetBlue’s T5 is certainly not orientated toward kids but it...
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