That’s what the Morgans Hotel Group are saying in their headline for an aggressive new marketing & advertising campaign aimed at treating the recession with defiance and optimism.
They believe the attitude of many of their customers is to treat unpleasant things with this level of contempt, with the recession being no different. Interesting approach, and sure to catch some people off-guard and get attention.
The frustration with institutions isn’t wrong. But the explanation usually is. The problem isn’t political will or institutional timidity. It’s a design built for a world that no longer exists.
Efficiency built the care systems we have. It is not sufficient to sustain them through what’s coming. The pressures arriving into health and aged care are structural, not cyclical, and the response needs to match.
The model is sound. The assumptions have been stress-tested. And the project is still harder to deliver than the numbers suggested. The problem isn’t the modelling. It’s what the model assumes about the world.