Ever wondered why time flies when you’re having fun, and from a business perspective what does it matter? Trying to avoid the psychobabble (and if you’re into that aspect then see this article), here’s a potted rundown: Time is subjective. Sure there...
Another piece of interesting psych research with an application to retail design. Recently Arul Mishra and Himanshu Mishra from the University of Utah and Dhananjay Nayakankuppam from the University of Iowa, tested what impact grouped objects have on the decisions we...
Most pricing research to date in the hospitality industry has been about typography, menu layout, use of images & wording and how that influences consumer perceptions. What has been lacking in research is some solid information on how the way in which prices are...
Most airports smell fairly average. Nothing too bad but certainly nothing inviting or memorable. Despite how much airports are focussing on the traveller experience, few airports have even considered looking to scent. Only one I’m aware of doing it for revenue...
Its not news that music influences people’s mood & behavioiur. Or indeed that this in turn influences how much & how quickly they spend. The relationship is actually fairly complex and current research has looked into things like the key of the music,...
![What scent does to sales]()
Scent is turning into the latest retail tool, particularly in the middle of difficult economic times. Anecdotally we know it works but what works? We know that the smell of freshly baked bread & freshly brewed coffee works when selling homes. We know the smell of...
