Increasing sizes people order

Increasing sizes people order

In fast food restaurants & food courts you typically see a whole range of different drink sizes but often those retailers question offering the extreme size drinks because sales of them are relatively low. However, research from Duke University has suggested that...
Taste dialects

Taste dialects

Consumer tastes vary wildly around the world, and even within countries there can be marked differences in favoured flavours and textures.  A new study conducted for Costa Coffee by food psychologist Greg Tucker and the University of Nottingham’s Flavour...
Talk to the right ear

Talk to the right ear

Dr. Luca Tommasi and Daniele Marzoli from the University “Gabriele d’Annunzio” in Chieti, Italy, have recently undertaken a series of studies looking at ear preference in communication between people. One of the best known asymmetries in humans is...
Packaging products with free giveaways can backfire

Packaging products with free giveaways can backfire

Michael A. Kamins (Stony Brook University-SUNY), Valerie S. Folkes (University of Southern California), and Alexander Fedorikhin (Indiana University) are releasing an study in the December 2009 edition of Journal of Consumer Research on what’s been dubbed the...
Sales & Travel Retail

Sales & Travel Retail

Going on Sale is generally not an option with Travel Retail. Specials sure but not having a sale. Landlords will rarely let you do it because it downgrades the entire look of the airport or precinct. That however doesn’t mean the principle of Sales can’t...
The Psychology of Sales & why they work

The Psychology of Sales & why they work

All women know that nothing beats a sale, and most men have had this fact clearly & regularly explained to them. But why do they work so well, even in the midst of an economic crisis? Emotional Investment – it takes time to go through the sale items to find...