A recent study in the Journal of Consumer Research dealt with how consumers become better at self-regulating purchases the more they’ve been exposed to similar options before. It was proposed as a way of enabling people to resist the temptation of over-spending...
Back in 2003 the Illinois state attorney general’s office warned that holiday shoppers should be cautious of retailers who encourage them to hold objects and imagine the objects as their own when shopping. Many people thought it was simply pop psychology but a...
Here’s another reason why dieters should avoid all-you-can-eat buffets: When faced with a large variety of items, consumers tend to underestimate how much of each item is present, according to a new study in the Journal of Consumer Research. Authors Joseph P....
On Nov 25 & 26, JetBlue will be hosting a range of complimentary events for its passengers. There are magic shows for the family, introductory Yoga classes, stress reducing exercises by New York Sports Clubs and even 5-minute makeovers by Harmony Pharmacy. Just...
JetBlue’s strategy is not news to most people – a low cost airline distinguishing itself by actually giving a damn about its customers, listening to them & talking to them. Saving money where they can but not compromising on the things which are really...
A University of California study has suggested that colours can be associated with body postures. Blue was associated with a relaxed figure, red with an angy or violet figure, re/yellow with a dancer and blue/green with a welcoming, thinking or searching figure...
