A University of California study has suggested that colours can be associated with body postures. Blue was associated with a relaxed figure, red with an angy or violet figure, re/yellow with a dancer and blue/green with a welcoming, thinking or searching figure (depending partly on the tone).

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A person standing in a hallway lined with family photographs, symbolising memory, inherited stories and emotional interpretation.

The Version of You Other People Carry

Families do not always pass down facts. They pass down emotional maps. This essay explores how inherited stories become certainty, how certainty crowds out curiosity, and why maturity asks us to question the narratives we absorbed before understanding arrived.

Conceptual illustration showing how a small minority signal expands through a connected network, shaping perception and visibility

The 4% Problem: Why Absurd Beliefs Don’t Disappear, They Scale

A persistent minority has always believed things that don’t align with shared reality. What’s changed is not the number, but the visibility. This article explores how identity and system design turn small distortions into movements that feel far larger than they are.

The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

What do dairy cows and casinos have in common with supermarkets, airports, and resorts? More than most retailers realise. This article explores the behavioural systems that shape customer flow, reduce friction, influence time perception, and drive sustainable yield. From routine and reinforcement to stress and throughput, the mechanics behind milk production and gambling floors reveal powerful lessons for retail strategy, customer experience design, and revenue optimisation.