$20, twenty dollars and 20 are not seen the same way in pricing

$20, twenty dollars and 20 are not seen the same way in pricing

Most pricing research to date in the hospitality industry has been about typography, menu layout, use of images & wording and how that influences consumer perceptions. What has been lacking in research is some solid information on how the way in which prices are...
Tracking bluetooth signals at airports to work out dwell time

Tracking bluetooth signals at airports to work out dwell time

In a rather innovative airport research methodology, researchers at Indianapolis Airport have used Bluetooth signals from mobile phones & other wireless devices to track how long it takes travellers to get through security lines. The researchers used two...
JetBlue Live at T5 – crowdsourced entertainment

JetBlue Live at T5 – crowdsourced entertainment

As if we needed any more proof that JetBlue is not your typical airline and Terminal 5 is not your typical aiport terminal, they launching a concert series at the airport. JetBlue have paired up with Superfly Productions & Bowery Presents (who also run the...
Bluetooth tourist information at the Airport

Bluetooth tourist information at the Airport

Joze Pucnik Airport in Ljubljana, Slovenia have launched a new tourism product for arriving passengers. Using your Bluetooth enabled phone, you can download tourist information and coupons for your stay in Slovenia. The campaign was created by the Slovenian Tourist...
Microsoft grants $6.7 million to Vision Australia

Microsoft grants $6.7 million to Vision Australia

Its not often that you find yourself congratulating Microsoft for helping people but wonders never cease I guess. Reported on news.com.au MICROSOFTS biggest-ever Australian grant will help create social networks for the blind. Social networking websites and digitised...
Twitter – why 140 characters?

Twitter – why 140 characters?

Ashton Kutcher, during his ground breaking victory over CNN to reach 1 million followers – why is twitter 140 characters anyway? Good question, we’ve all just come to accept that’s what it is but why? Its pretty logical really. Twitter was designed...