Its interesting to see this old campaign raised in the parliamentary reports looking at ways of funding the proposed NBN. This campaign dates back to the early 80’s and was successful due to a combination of a very simple message, a catchy jingle and tapping...
The whole “jiggler” idea actually started back in the late 70’s with this ad. But it wasn’t until the early 80’s that we got the internally memorable “everybody’s jiggling” campaign which went on for over a decade in...
Skin Cancer prevention campaign from 1981 which really became part of the Australian venacular. It used a mascot – the seagull called Sid. The campaign was extended in later years to include sunglasses & shade and became “Slip, Slop, Slap, Seek,...
“Harmony Between Man, Nature and Machine” is the Prius promise – something we’ve all heard before but rarely has it been better executed than in Prius’s new marketing campaign. Basically the premise is that this machine (ie the new Prius) enables you...
Image by Getty Images via Daylife Michael Jackson’s Memorial was one of those events which will no doubt not only go down in music history but will stay in the minds of the millions of viewers for a very long time. With so much to organise, consider & deal...
JetBlue showed again its brand integrity, spending money on what matters to customers & saving it on what doesn’t. This week it decided to promote its first flight into Los Angeles International Airport by packing YouTube celebrities in the plane to document...
