The Creative Director of Coach, Reed Krackoff, hasn’t really drawn attention to himself the way other Creative Directors have in the fashion industry. This however might be changing. Coach have apparently registered new Trademarks for “Reed”,...
Carspaze have created a new advertising platform for car park walls. It uses relatively new (dev 3 years ago) technology which allows high quality images to be printed onto specially developed fire retardant materials. Using these “posters” areas of the...
Michael A. Kamins (Stony Brook University-SUNY), Valerie S. Folkes (University of Southern California), and Alexander Fedorikhin (Indiana University) are releasing an study in the December 2009 edition of Journal of Consumer Research on what’s been dubbed the...
Lets face it, drugstores & pharmacies normally look pretty average. Not so the new design for Conde Lumiares in Spain. The old store design looked pretty typical, low suspended ceilings at a single height, conventional aisles etc. After alteration the 2 metre...
Going on Sale is generally not an option with Travel Retail. Specials sure but not having a sale. Landlords will rarely let you do it because it downgrades the entire look of the airport or precinct. That however doesn’t mean the principle of Sales can’t...
All women know that nothing beats a sale, and most men have had this fact clearly & regularly explained to them. But why do they work so well, even in the midst of an economic crisis? Emotional Investment – it takes time to go through the sale items to find...
