New Balance has a long history, at least by US standards, starting in Boston in 1906 when William J. Riley discovered that he could apply the balance system he saw in chickens to arch support in shoes. New Balance have always been proud of their somewhat quirky start...
When you think about Louis Vuitton you don’t normally thing of particularly innovative store design, but two of their most recent openings have really set a new bar for the brand. In May they opened a store in the Seibu department store in Ikebukuro Japan. It...
JetBlue Airways have launched an innovative new package – a $US599 “all you can fly” ticket for a month in an attempt to jump-start summer and also to increase trial of the airline. What the ticket or pass allows you to do is get unlimited...
Jil Sander’s collaboration with Uniqlo – called J+ will hit stores in a few months with price tags starting at arond US25. The Women’s range is around 100 pieces and the Men’s 40. Images of the new range have now been released, showing the very...
The Tourism Victoria jigsaw campaign “you’ll love every part of Victoria” really became the tourism campaign against which most tourism bodies in Australia measured themselves. It was an amazingly subtle and beautifully crafted strategy and ad...
Uniqlo has opened a new Singapore Store at Ion Orchard. The store is across two levels and is approx 1,000m2. To celebrate the opening of the new store, Uniqlo previewed their Fall/Winter 2009 range two weeks ahead of Japan. This included their new Merino Wool...
