Recently Last Minute Travel ran their “World for $1” campaign which allowed people to book accommodation for only $1 a night for 15 minutes per day. The “catch” was they didn’t tell people which 15 minutes each day so people had to keep...
Word of Mouth campaigns are becoming increasingly common for many reasons. Consumers are becoming more distrustful of advertisers, marketing budgets are tightening, and the internet (and hence the capacity to run more structured word of mouth campaigns) continues to...
Godiva’s flagship concept store in Harajuku Tokyo is another wonder of design from Wonderwall and the team who work on Uniqlo. Godiva’s idea was “treat thyself” which was communicated for the Japanese market by mixing the more traditional...
In a great new idea for non-traditional advertising, Flogos (a US company) have created a machine which makes floating clouds in the shape of company logos – or anything else for that matter. The clouds themselves are a mix of soap and helium so they’re...
Don’t take me wrong, I love stylish hotel rooms. The problem is when you throw out practicality for design or even worse still throw out taste. Here are some of the most questionable design choices we’ve come across. The Gray Hotel, Milan OK these stairs...
Sharp has unveiled a stunning 26-foot-tall Christmas tree made of 43 Aquos LCD televisions in New York’s Grand Central Station. Sizes of the TV’s range from 19 to 52 inches and are interspersed by pine brances. The patterns on the screens have been...
