That’s what the Morgans Hotel Group are saying in their headline for an aggressive new marketing & advertising campaign aimed at treating the recession with defiance and optimism. They believe the attitude of many of their customers is to treat unpleasant...
Nielson & NeuroFocus have launched a new service in Japan where they analysis the brainwaves of respondents looking at advertisements. They essentially monitor the degree to which ads attract attention and generate emotional responses – and presumably which...
Chicago O’Hare airport will join other airports serviced by Delta & Continental in offering the option to use mobile phones as boarding passes. The way it works is a 2d barcode is loaded onto your phone’s screen and the TSA scanners can apparently scan...
Lets face it, most promotional products are pretty boring. How many pens does one want? The American Society for Reproductive Medicine really pulled one out of the bag this year with their free conference gift – an sperm shaped USB drive!. And the fuss...
Whilst the new rail line is a world first too, its actually not as interesting (to me anyway) as Dubai metro selling naming rights to the stations on their new line. In total they’ve offered the naming rights to 23 stations under 10 year contracts at around...
Friday, 7 November 2008 Colin Benjamin From Smart Company Futurist Blog Anyone thinking it’s more of the same now Obama has been elected is in for a shock. The new Obama team is essentially is from the Chicago finance and legal networks rather than from the Washinton...
