Roads that play your jingle

A new idea coming out of Japan – roads which can play sounds or messages when you drive over them. GigDoggy: “A Japanese engineer by the name of Shizuo Shinoda was the first to come up with the brilliant idea of transforming roads into a playback medium....

A new Mind Chair – beam images direct into people’s heads

The new Mind Chair is the creation of Peter Marigold & Beta Tank in London. It looks average but what it does is display high-definition moving imagery into the mind of the person seated in it. It uses a science attributed to Dr Paul Bach-y-Rita which transmits a...

Oh the marketing opportunities

A patent has recently been filed for a musical condom. It is, apparently, a chip-controlled piezoelectric sound transducer which plays a melody or a voiced message during intercourse whether the contracts of the sound-playing unit are closed and the transducer...

“Made in China” is a liability

The term “Made in China” has been considered by many to be a liability to brands, and certainly the 2007 Interbrand survey of 569 marketing & business professionals confirmed this. It found that 69% of respondents said “made in China”...

The future is now – Colin Benjamin

NEW: Colin Benjamin Thursday, 29 November 2007 The future is nowA friend has directed a venomous response to what he describes as this column’s gross inaccuracies. He disagreed with my call that the election result could have been closer if there had been another week...