Its interesting to see this old campaign raised in the parliamentary reports looking at ways of funding the proposed NBN.
This campaign dates back to the early 80’s and was successful due to a combination of a very simple message, a catchy jingle and tapping into Australia’s nationalistic pride at the time.
The 2007 incarnation of Tourism New Zealand's marketing Firstly the launch video Then the commercial shown in Australia
The Yellow Pages advertising from the early 80's would have to rate as strategically some of the best - not to mention memorable & enjoyable....
Many people were underwhelmed when Esquire ran the first eInk cover last year, so there's been a degree of scepticism about an issue of...
Whilst Qantas now is considered the business airline, it really wasn't always that way in Australia. Ansett was more orientated toward the business...