Its interesting to see this old campaign raised in the parliamentary reports looking at ways of funding the proposed NBN.
This campaign dates back to the early 80’s and was successful due to a combination of a very simple message, a catchy jingle and tapping into Australia’s nationalistic pride at the time.
Hans Poulsen originally created the jingle and the account was handled by O&M Sydney. A later version from 1981 And a later one listed as 1985...
The "Soldier on" campaign for Codral Cold tablets is listed on YouTube as being 1989 and it was probably still running then, but it was actually...
Margarine was still relatively new in the 70's & early 80s and most of the ads focussed on its health benefits. The category was generally seen...
The now famous "this goes with that, at Sussan" campaign first started in 1979 and continued for probably 20 years as their slogan.