On Youtube this is listed as 1988 but it was actually 1983/4 and I don’t think it ran till 1988 because the jingle made a lot of people a tad uncomfortable – you have to remember the times.

Just after this campaign, Streets started to create the “ripple” range with Boysenberry etc.

The somewhat erotic imagery associated with Blue Ribbon carried over into the Heart commercials when an upmarket version of those was launched containing Blue Ribbon Ice Cream.  Not as erotic as that original ad though – I remember everyone in the boardroom going 16 shades of red when they heard it the first time 🙂

Sponsored airport gates

Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei...

Hard Yakka

Hard Yakka

The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class.  The jingle, which if I...

Turquoise 2010 colour of the year

Turquoise 2010 colour of the year

Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those...

Holeproof Underdaks

Holeproof Underdaks

The Holeproof series was another long-lived campaign concept built around a simple idea - "one day you're gonna get caught with your pants down" - a...