Another of the classic community service campaigns from the early 80’s.

An anti-litter movement began in 1969 in Victoria with the formation of “Keep Australia Beautiful”. Its major anti-littering campaigns “Do the right thing” and “Tidy Towns” became well known nationally.  “Do the Right Thing” not only ran as community service announcements but McDonalds also supported thee initial campaign with Ronald McDonald.


Sponsored airport gates

Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei...

Hard Yakka

Hard Yakka

The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class.  The jingle, which if I...

Turquoise 2010 colour of the year

Turquoise 2010 colour of the year

Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those...

Holeproof Underdaks

Holeproof Underdaks

The Holeproof series was another long-lived campaign concept built around a simple idea - "one day you're gonna get caught with your pants down" - a...