Another of the classic community service campaigns from the early 80’s.
An anti-litter movement began in 1969 in Victoria with the formation of “Keep Australia Beautiful”. Its major anti-littering campaigns “Do the right thing” and “Tidy Towns” became well known nationally. “Do the Right Thing” not only ran as community service announcements but McDonalds also supported thee initial campaign with Ronald McDonald.
Take me away please P&O was created by John Bevins but in the 80's the account was handled by O&M. I remember another classic media planning...
This campaign was fraught with so much controversy. In the early 80's everyone wanted to ditch it and create a new ad - after all it had been...
I love creative use of alternative media and this example from Germany takes the cake this month. A German book publisher Eichborn attached small...
Before "I still call Australia Home" and the Australian Children's Choir commercials Qantas were "the spirit of Australia, the flying kangaroo"....