This was another campaign & jingle in the 80’s which just got into your head and wouldn’t leave. The campaign itself went on for around a decade. From very vague memory (hey it was a long time ago!) this campaign was created when the Citizens Military Force changed its name to the Australian Army Reserve and was basically a launch for the new name plus a recruitment push.
Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei...
The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class. The jingle, which if I...
Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those...
The Holeproof series was another long-lived campaign concept built around a simple idea - "one day you're gonna get caught with your pants down" - a...