The Feminine Hygiene product category was probably one of the hardest to work on in the 80’s particularly as most of the product managers were men. Having to sit through a bloke describing the benefits of a “silky smooth cover” was little short of hysterical – let alone the product benefit explanations of widthways vs lengthways expansion.
Back in those days you used to have to place feminine hygiene ads after 8:30pm at night as “adults only”.
P&O
Take me away please P&O was created by John Bevins but in the 80's the account was handled by O&M. I remember another classic media planning...
