This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn’t the fault of the campaign because I doubt anything could have saved Ansett by that time. What the commercial attempted to do was show the level of support Ansett had from very likable and iconic Australians – aligning itself a little less with nationalism (which Qantas owned) and more with success/achievement.
Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei...
The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class. The jingle, which if I...
Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those...
The Holeproof series was another long-lived campaign concept built around a simple idea - "one day you're gonna get caught with your pants down" - a...