twitter1Ashton Kutcher, during his ground breaking victory over CNN to reach 1 million followers – why is twitter 140 characters anyway?

Good question, we’ve all just come to accept that’s what it is but why?

Its pretty logical really. Twitter was designed originally to be able to have updates sent to your mobile phone as txt/sms messages. These are limited to 160 characters and you need a bit spare for saying who the message is from. So 140 characters for the message, 15 characters for the username, 1 character for the @ – and who knows what the other 4 are for.

Sponsored airport gates

Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei...

Hard Yakka

Hard Yakka

The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class.  The jingle, which if I...

Turquoise 2010 colour of the year

Turquoise 2010 colour of the year

Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those...

Holeproof Underdaks

Holeproof Underdaks

The Holeproof series was another long-lived campaign concept built around a simple idea - "one day you're gonna get caught with your pants down" - a...