Uniqlo opened its new 2000m2 store in Paris this week – the first of ten planned to open in the city. In typical Uniqlo style the opening was a frenzy. By lunchtime they had to organise everyone into queues to not purchase...
Read MoreVersace are withdrawing from the Japanese market with the closure of its last three stores in Tokyo, Osaka & Chiba and liquidation of the Japanese business by the end of the year. This isn’t a permanent move however,...
Read MoreIts not uncommon for parents to run out of baby essentials (nappies, wipes etc) when you’re out. The problem of course is that when you realise you need them its normally urgent and a right pain to have to find a shop and...
Read MoreA community service campaign out of Perth which ended up going national – actually I believe all these campaigns went national. And another one for “Dirt” And of course the memorable “Mum knows”...
Read MorePop-up retail isn’t new by any means but its not seen that much in airports except as casual leasing in “spare” space. What is interesting is how its being handled in a new store opening soon at Glasgow...
Read MoreThis campaign from 2004 created a bit of a fuss, particularly the canoe ad. The Advertising Standards Bureau issued a complaint based on ” “Because it is a bit ‘dangerous’.” “Some crazy person would get out there and do...
Read MoreThe original Antz Pantz campaign was created by Mara Marich & Sarah Barclay from The Campaign Palace. Iain Mackenzie was the director. In 2003 the campaign was essentially remade or updated by Whybin TBWA and again directed...
Read MoreThe Feminine Hygiene product category was probably one of the hardest to work on in the 80’s particularly as most of the product managers were men. Having to sit through a bloke describing the benefits of a “silky...
Read More