Author: Kim Hatton

JetBlue scores a hit with the Big Wigs

Blending social media with viral marketing, JetBlue’s new campaign is another in a long line of triumphs. Why? The subject matter is topical and the timing is brilliant.  That not only increases how often its spread but...

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JetBlue’s on Twitter – Wheel’s Up

JetBlue are arguably the best airline at using Twitter. Not only do they respond to & interact with followers but they’re also integrating twitter in another way. Yesterday, Digg founder Kevin Rose reported on his...

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Tibet’s doors closed

Due to Chinese fear of an uprising for the 50th anniversary of the exile of the Dalai Lama, tourist operators have been told to cancel all upcoming trips for the foreseeable future and to expect that it will be some time before...

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JetBlue Sample Sale

Another novel approach by JetBlue – a “Sample Sale”.  Basically the concept is twofold Its based around the idea of clothing samples which are usually one size only (made for models) and you need to be lucky to...

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The Slanket Buzz

Whilst slankets have been around since 1998, they’re now becoming all the rage – no I’m not kidding here. In blogs around the world recently, they’re being touted as everything from the ultimate hotel...

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