letspizza1New to Italy and hopefully soon the rest of the world, Let’s Pizza have launched the first vending machine to make pizza totally from scratch in less than 3 minutes.  The machine mixes the dough, stretches it, adds toppings and bakes it in an infrared oven, producing a fresh pizze in 2 mins 30 secs at a price of around US$6 .

Vending machines are becoming very popular in airpoprts and hotel lobbies.  Wouldn’t you just love the smell of fresh pizza when you get off your domestic flight?  Being prepared in under 3  minutes you could have it made and eat it all before you bag arrives!

Read More ....

When Feasibility Stops Being Feasible

When Feasibility Stops Being Feasible

The model is sound. The assumptions have been stress-tested. And the project is still harder to deliver than the numbers suggested. The problem isn’t the modelling. It’s what the model assumes about the world.

Status and visibility still matter in luxury. But alongside them, something else is strengthening. The brands that understand the difference are building something more durable.

Luxury as Signal, Luxury as Sanctuary

Luxury has always communicated something beyond the object or experience itself. Status, taste, access, position within a hierarchy that does not need to be made explicit to be understood. These signals are embedded in brands, materials, locations, and the particular...

Luxury isn't collapsing under pressure. It's reorganising around a different kind of strength. Here's what that actually means.

Luxury Under Pressure

Luxury has always operated by a different logic than the rest of the market. Where most consumption responds to price, luxury responds to meaning. The relationship between cost and demand runs in directions that conventional economics finds awkward. Price increases...