After a major renovation of Terminal B and rave passenger reviews, Logan Airport’s master concessionaire BAA Boston has reported a 52% increase in spend per pax.
Spend per passenger (PSR) rose from US$7.42 at the start of the project to US$11.25 by the end of 2008.
The project resulted in 20 new stores including a Duty Free Americas shop, a Sunglass Hut outlet and a Techshowcase electronics store.
We tend to think memory is where our account of an event becomes unreliable. But the process begins earlier. Attention is selective, perception is incomplete, and two people can experience the same event while noticing very different things.
The data is good. The model is sound. And the decision still doesn’t hold the way it should. The problem isn’t the analysis. It’s what the analysis assumes about the stability of the world it’s describing.
The frustration with institutions isn’t wrong. But the explanation usually is. The problem isn’t political will or institutional timidity. It’s a design built for a world that no longer exists.