Great idea from Fitness First

fitnessfirstFitness First wanted to drive membership in the Netherlands to its gym chain. They picked winter/spring when people were looking to lose some weight in time for summer (though not sure bikini’s are that big in Rotterdam).

Anyway what they did was target people at the bus stops while they were waiting to catch a bus. Teaming up with CBS Outdoor they transformed the bus stop bench into scales. Anyone who sat at the bench would have their weight calculated and displayed on the digital bus shelter billboard. Finally, another reason to justify why I catch taxi’s in Rotterdam!

Via Viralblog

Read More ....

Efficiency built the last era. Resilience is defining the next one. What that shift actually requires from organisations navigating it.

The Resilience Economy

Efficiency built the last era. Resilience is defining the next one. What that shift actually requires from organisations navigating it.

Deglobalisation is the wrong word for what's happening. Countries aren't retreating from trade. They're becoming selective about dependency. That distinction changes everything.

The Fragmented World

Deglobalisation is the wrong word for what’s happening. Countries aren’t retreating from trade. They’re becoming selective about dependency. That distinction changes everything.

AI Isn't Digital. It's Physical.

AI Isn’t Digital. It’s Physical.

AI’s real limits aren’t technical. They’re physical. Kim Hatton on why energy grids, water, and supply chains will determine where artificial intelligence actually goes.