It is estimated that 35.6 million people worldwide currently suffer from dementia. This number will double by 2030 and more than triple by 2050. That’s according to the latest estimates by WHO. Unlike many diseases though, we can’t simply throw more...
The “broken window” theory has been around for ages. It was based originally on an observation of old buildings – if a broken window isn’t repaired promptly that it acts like an invitation for vandalism. The theory was the basis of...
Its been known for a long time that too many choices can have a negative impact on sales. A study done at Columbia University in 2000 showed people confronted with 24 gourmet jam jars vs 6 showed that whilst the larger selection increased the likelihood of people...
According to researchers at Brunel University, when it comes to shopping we revert to evolutionary roles – men are the hunters, women are the gatherers. Women like searching and finding the best values – they enjoy the process of shopping. Men, on the...
Research undertaken this year at the University of Toronto suggests that people’s moods impact literally on what they’re able to see. Published in the Journal of Neuroscience, the study indicated that people in a good mood took in more information when...
According to a study published in the Personality & Social Psychology Bulleti, better decisions come from teams that include a “socially distinct newcomer” – which is psychology-speak for someone who is different enough to bump other team members...
