New to Frankfurt Airport – a vending machine which dispenses gold bars. The prototype was trialed at Frankfurt Airport and is now being rolled out to 500 locations around Germany. It can dispense 1g, 5g & 10g gold bars/coins. The 1g wafer thin piece sells...
JetBlue showed again its brand integrity, spending money on what matters to customers & saving it on what doesn’t. This week it decided to promote its first flight into Los Angeles International Airport by packing YouTube celebrities in the plane to document...
Carspaze have created a new advertising platform for car park walls. It uses relatively new (dev 3 years ago) technology which allows high quality images to be printed onto specially developed fire retardant materials. Using these “posters” areas of the...
Michael A. Kamins (Stony Brook University-SUNY), Valerie S. Folkes (University of Southern California), and Alexander Fedorikhin (Indiana University) are releasing an study in the December 2009 edition of Journal of Consumer Research on what’s been dubbed the...
Going on Sale is generally not an option with Travel Retail. Specials sure but not having a sale. Landlords will rarely let you do it because it downgrades the entire look of the airport or precinct. That however doesn’t mean the principle of Sales can’t...
All women know that nothing beats a sale, and most men have had this fact clearly & regularly explained to them. But why do they work so well, even in the midst of an economic crisis? Emotional Investment – it takes time to go through the sale items to find...
