The Ice Cream Store Hong Kong

The comical and humorous exterior with a rocket ready for take-off and a circular entrance way draws attention to this ‘new’ space in an old building. The first two floors are occupied by ICE CREAM™, and the upper two floors are by BBC. The usage of 2-D design is an important element in both spaces. An ordinary Ice Cream parlor that may exist in the West coast in the U.S. is envisioned for ICE CREAM™, and the theme for BBC is outer space, which is also the concept for the brand.

INTERIOR DESIGN : NIGO® + MASAMICHI KATAYAMA(WONDERWALL INC.)
PHOTO : KOZO TAKAYAMA

Store Frontage

Store Frontage

1st Floor for Ice Cream - view from entrance

1st Floor for Ice Cream - view from entrance

1st Floor Service Area

1st Floor Service Area

2nd Floor Ice Cream area

2nd Floor Ice Cream area

Stairs from 2nd floor to 3rd Floor

Stairs from 2nd floor to 3rd Floor

3rd Floor BBC

3rd Floor BBC

Stairs to 4th Floor

Stairs to 4th Floor

4th Floor BBC

4th Floor BBC

The System You’re Inside (And Why You Can’t See It)

The System You’re Inside (And Why You Can’t See It)

Most people believe they are making independent decisions. In reality, they are responding to systems they cannot see. From algorithms to economic structures to social norms, the real driver of behaviour is rarely the individual—it’s the environment shaping what feels possible, reasonable, or true.