Culture & Narrative

The Silence That Gets Misread: Why Children Often Don’t Disclose Abuse
Delayed disclosure of child abuse is common and explainable. This article examines the evidence behind silence, timing, and why it is often misinterpreted.

The Evolution of Luxury: From Gold Leaf to Inner Peace
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.

The Pope in the Mirror: Outrage, AI, and the Performance of Power
Trump’s AI images and media theatrics aren’t signs of dementia—they’re a deliberate strategy. What happens when outrage becomes the operating system of politics?

The Reciprocity Effect: How Strategic Favors Create Powerful Relationships
That free cheese cube creates an invisible thread of obligation—the same primal mechanism that once ensured tribal survival now shapes your shopping cart.

Breaking Family Cycles: How to Heal and Thrive After Estrangement
Estrangement can feel like a rupture, severing not just the bond with a parent but rippling into other aspects of your life. It can create unintended divides with other family members, echoing the same patterns of disconnection and misunderstanding that caused the original estrangement. These dynamics may leave you asking yourself: Am I doomed to […]

Estrangement Over Time: Navigating Setbacks, Growth, and Changing Dynamics
Estrangement is not a single event—it’s a journey. It begins with a fracture in the relationship, but over time, it takes on a life of its own. Feelings shift, circumstances change, and the meaning of estrangement evolves as you move through different phases of life. For many, the path of estrangement includes moments of progress, […]

Reclaiming Joy and Purpose: How to Thrive After Estrangement
Estrangement leaves a void—not just in the absence of a parent, but in the ways it challenges your sense of self and connection to the world. When you’ve spent years grappling with grief, anger, or longing, the idea of finding joy or purpose might feel distant, even impossible. Yet, beneath the layers of pain and […]

Boundaries and Self-Care: Rebuilding Your Life After Estrangement
Estrangement from a parent often feels like walking a tightrope between grief and growth, anger and acceptance. As you navigate this emotional terrain, one of the most important tools for healing and self-preservation is the ability to set and maintain boundaries. Boundaries are more than just physical or emotional lines—they are acts of self-respect. They […]

From Cigarettes to Cheetos: How Big Tobacco Engineered the Science of Addiction
How tobacco giants used addiction science to transform snack foods, engineering everything from Doritos to Oreos for maximum craveability.

Forgiveness, Anger, and Acceptance: Navigating Healing After Estrangement
Estrangement is an emotional labyrinth. It’s filled with twists of anger, grief, confusion, and—sometimes—moments of clarity. Among the most challenging aspects of this journey are the questions of forgiveness, anger, and acceptance. What does forgiveness look like when you’re still carrying the weight of betrayal? How do you process anger without letting it consume you? […]

Life After Estrangement: Finding Meaning, Joy, and Connection
Parental estrangement often leaves a gaping hole in your life, one filled with unanswered questions, unresolved grief, and a sense of loss that’s hard to articulate. For many, the journey after estrangement feels like standing at a crossroads, unsure which direction to take. But what comes after estrangement isn’t just about survival—it’s about rediscovering who […]

Reconciliation After Estrangement: Why It Fails and How to Find Peace Without It
For many estranged children, reconciliation feels like the ultimate goal. The idea of reconnecting with a parent, repairing the bond, and finding closure is deeply appealing. It’s the story we long for—the parent finally apologizes, the child forgives, and the relationship becomes what it always should have been. But reconciliation is rarely simple, and in […]

Why Parental Estrangement Hurts: Coping with the Loss of a Parent’s Love
Parental estrangement leaves a unique and often invisible scar. Unlike the grief that follows the death of a loved one—a loss society readily acknowledges—the pain of being estranged from a parent is laced with shame, confusion, and isolation. When the parent has chosen distance or rejection, the child is left grappling with questions that feel […]

Why Parents Disengage from Their Children
My father died recently. He passed away without reconciling with me, without even telling me he was sick. For most of my life, we were estranged—not by my choice, but by his. My efforts to reconnect were met with silence, rejection, or brief moments of civility that ultimately led nowhere. Over the years, I asked […]

Navigating the New Normal: Phygital Solutions in Airport Retail
In airports worldwide, a retail transformation is underway. This "phygital" revolution blends digital convenience with physical shopping, addressing the unique needs of travelers. As this change unfolds, it's important to examine how phygital strategies are reshaping airport retail and their impact on travelers and retailers. The Airport Retail Environment Airport retail operates under specific conditions: […]

From Canada
Now doesn’t this make you want to emigrate? And people wonder why I chose to move to somewhere at least 100kms from the nearest Pizza Hut, McDonalds, KFC or any multinational fast food chain.
Ikea street graffiti campaign
As a flow-on from the Milan design fair, Ikea set loose a team of street artists in Milan to stick B&W stenciled figures on subway ads (it had already bought), turnstiles, steps etc. It was all with agreement from the metro system and, one presumes, payment to them too. Not sure this really fits […]

SpoonLidz - an idea which deserves more attention
SpoonLidz(tm) is one of those remarkably simple “why didn’t someone think of it first” innovations. Basically it replaces on-pack spoons with something which is : built into the packaging itself (so less storage space required), more sanitary (you’re eating off a surface which has been totally sealed), has less impact on the environment (made from […]
Coca Cola Immersive brand experience
In celebration of Coca-Cola’s 125th anniversary, they created an immersive “future room” concept at the Turkish modern art museaum Santralistanbul. It was 90m2 with 270 degree projection mapping and a show lasting around 4 minutes showcasing Coca-Cola’s history. Its a terrific concept and the work behind the presentation is spectacular but I can’t help feel […]
Sponsored airport gates
Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei creates some interesting ideas. I don’t know whether the airport is generating revenue from Hello Kitty branding these departure gates or whether they’d doing it purely as something fun. But consider for […]
Hard Yakka
The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class. The jingle, which if I recall correctly was written by Mike Brady, was mixed and remixed for a good 10+ years. From 1989 From 1995 Early 2000’s No longer using the original jingle And from […]
Turquoise 2010 colour of the year
Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those colours. Either way we’re likely to see lots of turquoise in 2010, both in products and retail outlets. “Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from […]
Holeproof Underdaks
The Holeproof series was another long-lived campaign concept built around a simple idea – “one day you’re gonna get caught with your pants down” – a slightly more contemporary version of what every mother tells their child (though normally accompanied by suggestions of being hit by a bus not what happens in these ads). The […]
P&O
Take me away please P&O was created by John Bevins but in the 80’s the account was handled by O&M. I remember another classic media planning gaff with P&O where a spot was placed in the Sunday Movie “Voyage of the Damned” – good placement though, everyone was in the boat, starving, looking up toward […]
American Express - Mr Wong
This campaign was fraught with so much controversy. In the early 80’s everyone wanted to ditch it and create a new ad – after all it had been running for close to 10 years by then. The agency thought it was tired, the client thought it was tired – problem was the consumers didn’t. The […]
Flyvertising - the new alternative media?
I love creative use of alternative media and this example from Germany takes the cake this month. A German book publisher Eichborn attached small ultra-light advertising banners to 200 flies using wax. The banners fell off after a few hours so no harm to the flies except of course that it made them easier targets […]
Qantas
Before “I still call Australia Home” and the Australian Children’s Choir commercials Qantas were “the spirit of Australia, the flying kangaroo”. This commercial is from 1983.
Air New Zealand
A beautiful campaign from the 90’s which was just haunting in its music. The audio is of a classic Maori love song called “Pokarekare Ana” sung by New Zealand’s very own Dame Kiri Te Kanawa in her absolutely unique voice Another version sung by a little girl instead of Dame Kiri – also with amazingly […]
Australian Made
Many people think of the “Australian Made” campaign as being something relatively new. In fact its not and goes back to the very early 80’s and the height of the community service advertising boom (mostly brought about because TV stations had a manditory amount of CS ads they had to run). This campaign is from […]
Armpit advertising
I might like alternative media and applaud creative marketing concepts but I think this one goes a little too far perhaps. Right Guard developed a campaign using “Pitvertisers” who wore shirts with small video screens in their armpits. When they lift their arm to expose their armpits it plays an advertising message about deoderant. These […]
