Armpit advertising

1382424I might like alternative media and applaud creative marketing concepts but I think this one goes a little too far perhaps.

Right Guard developed a campaign using “Pitvertisers” who wore shirts with small video screens in their armpits.  When they lift their arm to expose their armpits it plays an advertising message about deoderant.  These “Pitvertisers” were sent out into the streets of London. Passers-by were reportedly amazed by the new marketing tactic – some were clearly impressed; but others thought it the pits…

Decore

Decore

In the mid 80's the commercials got a lot more adventurous and few more so than Decore particularly as it was a family product. This one has to rate...

Diesel store campaign

Diesel store campaign

Its good to see a brand take a marketing campaign so thoroughly into its store presentation. Diesel recently launch its "Extreme Weather" campaign...

Red Rooster

Red Rooster

Another one out of Perth and from the era of Mojo. Red Rooster was original created by the Kailis family in 1972. A few years later Frank & Joe...

British Caledonian Airways

British Caledonian Airways

British Caledonian Airlines were around in the 70's & 80's. Originally the Scottish charter airline Caledonian airlines, at the time Britain's...