Sooshi pic 2New Zealanders are an innovative bunch and the new product from New Zealand Natural Ice Creams just adds more weight to that arguement.  They’ve launched Sooshi, which looks like a regular rice sushi but is made of real fruit and ice cream.  The fruit fillings are made to resemble fillings you can find in real sushi with lemon presenting yellow peppers, raspberry – crab, blackcurrant – red peppers and apricot – carrot etc.  The nori or seaweed part is replaced by a upmarket version of a roll-up or dried fruit strip made out of apple.

The best bit? You can ask for a squirt of ’soy sauce’ which will be chocolate syrup!

Alternative media gone mad

Alternative media gone mad

Japanese PR company Absolute Territory has begun paying young women (18+) to wear advertising stickers on their thighs between the edge of their...

Baby Burgers

Baby Burgers

Baby Burgers and Baby Tacos are literally baby or little versions which you can eat one handed. The marketing slant gives them talkability and story...