Its interesting to see this old campaign raised in the parliamentary reports looking at ways of funding the proposed NBN.
This campaign dates back to the early 80’s and was successful due to a combination of a very simple message, a catchy jingle and tapping into Australia’s nationalistic pride at the time.
Take me away please P&O was created by John Bevins but in the 80's the account was handled by O&M. I remember another classic media planning...
This campaign was fraught with so much controversy. In the early 80's everyone wanted to ditch it and create a new ad - after all it had been...
I love creative use of alternative media and this example from Germany takes the cake this month. A German book publisher Eichborn attached small...
Before "I still call Australia Home" and the Australian Children's Choir commercials Qantas were "the spirit of Australia, the flying kangaroo"....