Its interesting to see this old campaign raised in the parliamentary reports looking at ways of funding the proposed NBN.

This campaign dates back to the early 80’s and was successful due to a combination of a very simple message, a catchy jingle and tapping into Australia’s nationalistic pride at the time.

Holeproof Underdaks

Holeproof Underdaks

The Holeproof series was another long-lived campaign concept built around a simple idea - "one day you're gonna get caught with your pants down" - a...

P&O

P&O

Take me away please P&O was created by John Bevins but in the 80's the account was handled by O&M. I remember another classic media planning...

American Express – Mr Wong

American Express – Mr Wong

This campaign was fraught with so much controversy. In the early 80's everyone wanted to ditch it and create a new ad - after all it had been...