Another classic from the early 80’s, though the campaign itself started in the late 70’s written (if I recall correctly) by Peter Carey.
I remember scheduling this in a Sunday night movie without first checking what the movie was – turned out to be “Alice – Portrait of a teenage alcohol”. The ad ran straight after that classic scene where her horse is hit by a car or something. That mistake took me ages to live down.
Take me away please P&O was created by John Bevins but in the 80's the account was handled by O&M. I remember another classic media planning...
This campaign was fraught with so much controversy. In the early 80's everyone wanted to ditch it and create a new ad - after all it had been...
I love creative use of alternative media and this example from Germany takes the cake this month. A German book publisher Eichborn attached small...
Before "I still call Australia Home" and the Australian Children's Choir commercials Qantas were "the spirit of Australia, the flying kangaroo"....